Reverba
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Terms of Service

Contractual agreement between you (Customer) and Oneck Creative LTDA, the entity behind the Reverba brand, governing your use of the Reverba conversational CRM platform.

Last updated
Effective from
Version
v1.0

Ler em português (Brasil) →

1. Acceptance of Terms

By creating an account, signing in, or using any feature of the Reverba platform, you fully agree to these Terms of Service and to the Privacy Policy. If you disagree with any clause, you must stop using the platform immediately.

If you accept these Terms on behalf of a legal entity, you represent that you have the authority to bind that entity to these Terms.

2. Definitions

  • Reverba: the conversational CRM platform provided by Oneck Creative LTDA, Brazilian Tax ID (CNPJ) 37.874.433/0001-86.
  • Customer: natural or legal person who contracts the platform and owns the account.
  • Operator: natural person who accesses the dashboard on behalf of the Customer.
  • End-Contact: the Customer's final customer, whose data is processed via the platform.
  • Marketplaces: TikTok Shop, Mercado Livre, Shopee, and other channels connected through official OAuth.

3. The Reverba service

Reverba is a multi-tenant SaaS platform offering:

  • Conversational CRM with per-contact profiles (history, notes, tasks) integrated with WhatsApp Web through a Chrome extension.
  • Behavioral segmentation with composite rules.
  • WhatsApp campaign dispatch to bases with documented opt-in, with human cadence (60–180s between sends) and AI message variation.
  • Unified inbox for marketplace chats (TikTok Shop, Mercado Livre, Shopee) under OAuth scopes authorized by the seller.
  • Webhook, Zapier, and public API integrations.

Reverba is nota telecommunications carrier nor an official WhatsApp Business API provider. WhatsApp integration runs through WhatsApp Web — use is subject to Meta's terms. See the Security page for risk disclosures.

4. Account and responsibilities

The Customer is responsible for:

  • Keeping registration data accurate and up to date (name, email, tax ID where applicable).
  • Safeguarding access credentials. Reverba does not store passwords in plain text (we use bcrypt) — recovery is available only through the reset flow.
  • All activity on the account, even if performed by a third party who legitimately or illegitimately obtained the credentials.
  • Inviting and managing Operators via roles (OWNER, ADMIN, SELLER) — every Operator must use individual credentials.
  • Promptly reporting any credential compromise or suspected incident to the DPO at privacidade@reverba.com.br.

5. Acceptable use

It is expressly prohibited to use Reverba for:

  • Cold prospecting of contacts without documented opt-in via checkout, form, or signup with a specific checkbox.
  • Distribution of spam, scams (phishing), pyramid schemes, fake news, or any content that misleads or harms third parties.
  • Distribution of malware, malicious links, or shortened links that obscure the actual destination, or content that violates applicable law.
  • Service to sectors where the use of WhatsApp via extension is legally restricted or insufficient (e.g., sensitive health data, financial institutions regulated by the Brazilian Central Bank).
  • Attempts to bypass technical limits (rate limit, anti-burst, automatic opt-out), reverse engineering, mass scraping of data not belonging to your own contacts.
  • Sharing credentials between operators or distinct companies, or reselling platform access without an explicit reseller agreement.

Reverba may suspend or terminate the account without prior notice in the event of serious violation, and will cooperate with authorities in cases of illegal activity.

6. Mandatory opt-in

Due to the nature of the connected channels (WhatsApp, marketplaces) and applicable law (LGPD, Brazilian CDC, Marco Civil da Internet, Meta's terms), use of Reverba for sending commercial messages requires documented opt-in:

  • Purchase history at your store (lawful basis: contract performance — communication related to the purchased product).
  • Signup with a specific checkbox to receive commercial communication via WhatsApp or marketplace.
  • Newsletter or other unequivocal manifestation by the data subject.

Messages received via TikTok Shop, Mercado Livre, or Shopee are buyer-initiated — the Operator's reply through Reverba is considered post-sale service and does not require additional opt-in, but must respect the channel's limits (language, content, frequency).

Customer responsibility: you (Customer) are the data Controller of your End-Contacts under the LGPD; it is your responsibility to ensure a valid legal basis for each communication. Reverba acts as a Processor and follows the Customer's instructions; however, it refuses to execute instructions that are clearly illegal.

7. Marketplace connections

By connecting a TikTok Shop, Mercado Livre, Shopee, or other marketplace store, you authorize Reverba to:

  • Access only the scopes shown on the OAuth consent screen.
  • Persist access tokens encrypted at rest for automatic refresh while the authorization is active.
  • Receive operational webhooks (new messages, order changes) and process them to populate the unified inbox.

You may revoke the authorization at any time through the marketplace dashboard or the Reverba dashboard. Upon revocation, tokens are erased immediately. Historical data (messages, orders) follow the retention schedule described in Data Retention.

Marketplace terms compliance: you acknowledge that the use of each marketplace is subject to the respective terms of the source platform (TikTok Shop Partner Agreement, Mercado Libre Open Platform Terms, Shopee Open Platform Terms). Reverba is the technical integrator, but the contractual relationship with the marketplace is direct between you (seller) and the platform.

8. Plan and billing

  • Trial: 3 days of full use with no charge. Payment method registration is required to reserve the slot; billing happens only at trial end. One-click cancellation before the period ends prevents any debit.
  • Recurring billing: monthly, on the contracting day, via Mercado Pago (credit card or PIX). Annual plans bill at cycle start, with 12 months for the price of 10.
  • Default: after due date, 5 calendar days of tolerance with automatic retries. After this period, the account is suspended (read-only, campaigns paused). Payment restores access immediately.
  • Plan change: upgrade is immediate with prorated charge; downgrade applies on the next cycle.
  • Cancellation: any time via dashboard; effective at the end of the current paid cycle without penalty. Data export request is free and fulfilled within 15 days.
  • Price adjustment: communicated at least 30 days in advance by email to the account-owning Operator.
  • Invoice: automatically issued by Oneck Creative LTDA (Tax ID 37.874.433/0001-86) after each charge and sent by email.

9. Intellectual property

The name “Reverba”, logos, brand mark, typography, platform source code, documentation, UI elements, and website content are the property of Oneck Creative LTDA or its licensors. All rights reserved.

The license granted to the Customer is restricted, non-exclusive, non-transferable, and revocable, limited to the personal or corporate use of the platform under these Terms. Copy, modification, distribution, sublicensing, or reverse engineering is forbidden, except to the extent expressly permitted by law.

Customer Content: data, contacts, messages, and other content uploaded by the Customer remain the Customer's property. The Customer grants Reverba a non-exclusive, global, free license to host, process, transmit, and display such content strictly to provide the service and comply with these Terms.

10. Data processing

Personal data processing follows the Privacy Policy, which is an integral part of these Terms. In summary:

  • Reverba is the Controller of Operator data and the Processor of End-Contact data uploaded by the Customer.
  • Sub-processors listed in the Privacy Policy are reviewed before any change and announced 14 days in advance.
  • Each Customer can export their data in JSON or CSV format at any time and request full deletion after contract termination — fulfilled within 30 days.

11. Availability and SLA

Reverba commits to a monthly uptime of 99.5%, excluding scheduled maintenance windows (announced 48h in advance) and third-party provider outages (marketplaces, Meta, Mercado Pago, Groq) outside Reverba's control.

In case of prolonged failure, the Customer may request a credit proportional to the downtime on the next invoice, by recording the incident with the DPO. No credit is provided for downtime of third-party channels (e.g., WhatsApp Web, TikTok Shop API).

12. Warranties and limitation of liability

Reverba is provided “as is” and “as available”. To the maximum extent permitted by law, Reverba does not warrant:

  • That WhatsApp or connected marketplaces will keep identical APIs or behavior over time (changes to those third parties may affect features).
  • That Customer's WhatsApp numbers will not be banned by Meta — automation through WhatsApp Web violates Meta's terms and the risk is inherent.
  • That campaigns will result in any specific volume of sales, conversions, or financial return.

Limitation of liability: to the maximum extent permitted by applicable law, Reverba's aggregate liability to the Customer, for any damage arising from or related to platform use, is limited to the amount paid by the Customer in the six (6) months prior to the event giving rise to the claim. Reverba is not liable for indirect damages, lost profits, lost opportunity, image or reputation damages, except where resulting from willful misconduct or gross negligence.

13. Termination

By the Customer: cancellation any time via dashboard; effective at the end of the current paid cycle without penalty.

By Reverba: we may unilaterally terminate in case of:

  • Serious breach of these Terms (AUP, opt-in, fraud).
  • Default exceeding 30 days.
  • Request from a competent authority due to illegal activity by the Customer.
  • Service discontinuation, with at least 30 days' prior notice and full data export option.

After termination: data is retained for 30 days to allow reactivation without loss; past that period, erased per the retention policy.

14. Changes to these Terms

Reverba may update these Terms periodically. Material changes (price change, new limits, jurisdiction change, new obligations) are communicated at least 14 days in advance by email to the account-owning Operator. Continued use after the effective date implies acceptance. If you disagree, you may cancel before the effective date without penalty and demand data export.

15. Governing law and venue

These Terms are governed by the laws of the Federative Republic of Brazil, particularly the Civil Code (Law 10.406/2002), Consumer Defense Code (Law 8.078/90), Marco Civil da Internet (Law 12.965/2014), and LGPD (Law 13.709/2018).

The courts of the District of Limeira/SP, Brazil are elected as the competent venue to resolve any controversy arising from these Terms, to the exclusion of any other, however privileged it may be, except for the consumer's right to choose their domicile when applicable.

16. Contact

Questions about these Terms:

Related documents: Privacy Policy, Security page, Data Retention.

Canonical URLs: https://reverba.com.br/terms (EN), https://reverba.com.br/termos (PT-BR).